Beyond The Basics: Novel Retail Signage Ideas To Stand Out From The Crowd
People are more drawn to signage than other forms of marketing campaigns simply because signage is eye-catching. It also helps people identify with a brand. However, we live in a world that is inundated with signs. Every business owner uses signage to promote their business, thus giving consumers plenty of great options to choose from.
The decisions can be overwhelming for consumers and difficult for new business owners to stand apart from their competition. It’s no longer enough to have professional and eye-catching signage. In order to truly stand out from the crowd, business owners have to get really creative and come up with ideas that are unique.
In this article, we will take a look at some novel retail signage ideas that will help set you apart from the crowd and attract customers to your store.
Halo Lit Channel Letters Signage: The biggest benefit of this type of signage is how versatile it is. You have the option of using LED or neon lights in the display. You can even combine lighting techniques to create an effect that is appealing and attention-grabbing to your prospective customers. Another big benefit of halo lit channel letter signage is their brightness: they are visible from a distance and at night.
Mixed Materials: A sign that is made from a combination of stone and wood makes any business look classy and elegant, while the earthy materials give it a down-to-earth appeal that is both welcoming and enticing to customers.
Silhouettes: Depending on your brand and where you live, a sign that is made of silhouettes and see-through lettering can make a strong statement about you and your business. Silhouettes can be used to represent your brand, but also your community as well. People are quite drawn to businesses that promote community. This is what makes silhouettes a fantastic choice of signage that is also creative.
Rustic Business Sign: Rustic business signs are a popular option for antique shops, bars, restaurants, and for other small businesses. This type of signage gives your business an old-fashioned feel which is quite attractive to many people. That’s because a rustic sign is down-to-earth and welcoming.
Multi-Tiered Storefront Sign: You can use this type of sign design in your storefront in any way to convey your brand message, which makes this design so versatile. You can use wood material if you’re going for a rustic, country look, or metal if you’re seeking a sleek and trendy style. It all depends on your brand, your target customers’ age and socioeconomic demographics, and on their interests.
Why Choose Us For Your Signage Needs
If you’re planning on opening a retail store in Edmonton and need signage, Pivotal Signs & Imaging is your solution.
We have a team of professional and certified sign specialists who will help you come up with unique and novel sign ideas that will set your business apart from your competition. We will work with you every step of the way to ensure that you love the final product
Pivotal Signs’ goal is to always strive for complete customer satisfaction and we’ve helped many businesses get the perfect sign for their company.
Call us now to learn about how creative signage can set help you stand out from the crowd, attract customers, and grow sales.
Back